Lykta | Media Effectiveness Partner

Increase the effectiveness of your marketing campaigns

As your media effectiveness partner, we help you do more with less through the use of media performance measurement solutions.

Powerful tools accessible to everyone

Media performance measurement solutions don’t have to cost you hundreds of thousands of euros anymore. Our goal is to make our tools available to all companies who are ready to improve the effectiveness of their advertising campaigns.

Advice from real media experts

We are not only experts in data science, but also understand the details of digital advertising thanks to years of experience in digital performance and media strategy . No need to explain what CPC means to us.

Stop relying on outdated methodologies

Classic digital attribution models are outdated for a multitude of reasons:

Instead, we offer you alternative solutions with guaranteed impact on your media performance.

Trusted by

Increase the effectiveness of your advertising campaigns

Marketing Mix Modeling

Measure the effectiveness of media plans and understand the contribution and ROI of each channel on your sales.

TV Performance and Drive to web

Get clear insights on the impact of your TV campaigns on your overall performance.

Geo AB Tests

Increase the accuracy of your Marketing Mix Models with insights found during geo AB tests.

Meet our experts

Soumeya Ghilani

Soumeya, a seasoned data expert, has led data strategy in media, marketing, and finance, including as Head of Data at a top global media company. She has worked with major brands like Carrefour, BNP Paribas, and Orange, turning complex data into impactful business solutions with a focus on results-driven strategies.

Nicolas Schnock

Nicolas is an expert in media strategy and data management. He worked in a media agency for 10 years where he managed the Insight & Data Team. He then worked 4 years for BNP Paribas Fortis (Head of Media). Since 2017, Nicolas has been working on data project management for media agencies, media support and media networks.